The coffee is an excuse, “ an excuse to tell a friend that you love him”, as the unforgettable Luciano De Crescenzo used to say and he was right: there’s no meeting, conversation between friends, relatives or colleagues that doesn’t end in front of a steaming cup. The coffee is a moment of escape… what’s escape if  not giving a damn about everything?

We could explain the Vafammoka project this way : the term - a nice fusion between the Neapolitan "fuck it"
and the moka, the irreducible classic domestic coffee maker - refers to the liberating power of literally sending "to that country" everything that is wrong and smiling at him. How? With a coffee! Go make the moka!

There’s nothing aggressive in  "Vafammoka therapy": instead, it’s the art of learning to live more lightly, without being surprised by stress; it’s loving yourself, learning to look within and listen to your desires.

The profane expression typical of our times, is the bulwark of a post-modern philosophy based on rejecting anxieties that are often useless and unproductive, to bring order to thoughts and to re-establish the right priorities.

A way to kick the problems that worry us and to enjoy the small pleasures of existence; a “ vaffa “, sometimes, is therapeutic!
It’s synonymous with inner freedom and just like a good coffee, it’s a way of saying to yourself  “now it's just me and what makes me feel good ".

Let's take a break from everything, whether it's a moka, a pod or a capsule, because coffee doesn't want thoughts.

Vafammoka to everyone!